Now I'm no marketeer but all the same I'm a bit befuddled by the rebranding of familiar products for the Australian consumer. At least I think I'm befuddled and I hope I'm befuddled because it's a lovely word I've seldom had the opportunity to use, but as my dictionary is 12,000 miles away I can't look up its specific meaning, so perhaps I'm not after all.
Anyway, my point is, I don't see why Cilit Bang bath cleaner had to be renamed Easy Bam Off or why Petit Filous fromage frais are called Petit Maim or Sure deoderant masquerades as Rexona.
And then there's Coon. Can you imagine selecting this from alongside the Cracker Barrel and all those other brands of cheese I can no longer remember? I assumed this wasn't a bad word here in Australia but then I checked with Sally Dawson and she said yes, it was very offensive but the cheese was called Coon ages before Coon became an offensive word, so the manufacturers have stuck to their guns and stuck with the name.
I suspect we'd have rebranded it in the UK. We're too polite not to.
2 comments:
Yes, but cilit bang was cif wasn't it...and before that jif even...and then there was the lemon juice.
you're showing your age
No, Cilit Bang (which is just a hideous, rude name anyway) was a new product. You can still buy cif as well.
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